IC_P: Design Business Cards and Marketing Materials to Match Your Brand

Learn how to design business cards and marketing materials that align with your brand’s identity. In this workshop, you’ll go beyond basic Canva templates to create fully customized designs that reflect your unique brand. You’ll be introduced to the fundamentals of graphic design, including typography, color theory, and composition, allowing you to build cohesive and professional marketing materials. This workshop is ideal for creative entrepreneurs looking to develop a strong, visually appealing brand presence. Suitable for ages 16+.

Note: Participants must have a Canva account set up before the workshop. It is also recommended that participants come prepared with ideas or examples of their brand to help guide their design process.

Minors must have access to an account and parental permission to use the software prior to attending.

Business of Making Series: This series is designed for makers, artists, and creative entrepreneurs who are interested in taking the first steps to building a business. This season kicks off with seven workshops led by practicing artist and small business owner, Lee Sowell of Lee Strawberry.

• October 3rd: Selling at Conventions, Artist Alleys, Markets, and Fairs
• October 10th: Design Business Cards and Marketing Materials to Match Your Brand
• October 17th: Showcasing Your Work Online
• October 24th: Scaling Up Your Creative Business: Preparing Digital Artwork for Manufacturing
• November 7th: Smartphone Product photography
• November 14th: Social Media Advertising on Instagram
• November 21st: Setting Up an Online Store

Meet the Instructor: Lee, owner of Lee Strawberry, LLC, is a northern VA based artist who has had multiple years experience running a creative business. They have used a diverse set of avenues - online content creation, selling at conventions, and working with clients, to find creativity and enjoyment both as an artist and entrepreneur.